Here are the seven misleading health claims that top my list.
1. Natural. The Food and Drug Administration (FDA) doesn’t have a definition for the word “natural,” so companies use it with abandon.
2. Real. Really? Food companies use this term to highlight a “premium” ingredient. As Mr. Bradley points out: “One ingredient does not make a box or bag REAL food.”
3. Organic. This one is interesting because the FDA does regulate the use of the word “organic.” But did you know you can buy organic jelly beans? And organic pizza rolls? Those aren’t healthy choices. Organic doesn’t mean healthy.
4. Whole Grain. All it takes is a minute trace of a whole grain in a product for food companies to be allowed to label it “whole grain.” And the benefits of whole grains are frequently offset by added sugars, artificial colors, and other additives.
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